Benefits of our service for new construction and disposition
When setting up a new construction or rental project in Amsterdam, it is essential that the homes seamlessly match the intended target group. Before starting a project, the client must have a completely clear and realistic picture of all the strengths and weaknesses of the project. Thanks to the expertise of our team and our advisors, we are able to add value in the design phase, marketing, and the subsequent approach and guidance of prospective buyers. Our service results in demonstrably secure returns and shorter turnaround times.
SEM consultancy for existing buildings and sales to tenants
At SEM Makelaars, we provide housing advice and guide the entire disposition project. In doing so, we take into account several key aspects of the project, such as the expected return, the value of the properties, the marketability of the homes, and social factors. The advice and guidance consist of several facets, which we have elaborated on below.
ASSESSMENT OF HOUSING COMPOSITION IN EXISTING NEIGHBORHOODS
We start with an analysis of the desired housing differentiation, based on market demand. In this process, we examine the current supply versus demand. We distinguish between the type and number of available homes and their associated prices. We also assess what types of homes are still in demand in the neighborhood.
ADVICE ON STRATEGIC PORTFOLIO MANAGEMENT
Next, we conduct an analysis of the housing needs of users in the short and medium term. We perform a comprehensive SWOT analysis of the project from a market perspective, including an assessment of its competitive position. This allows us to determine the actual potential of selling off an existing property to tenants.
DEVELOPMENT OR EVALUATION OF MARKETING STRATEGY
Once there is sufficient potential to proceed with the disposition project, we are happy to assist you in developing a marketing plan to achieve optimal marketability. The chosen target group is the guiding factor in creating this strategy.
Are you interested in setting up a disposition project in Amsterdam or the surrounding area and would like professional advice? Please contact us! We would be happy to sit down with you to discuss and realize the project.
SEM consultancy for new construction projects
Our service is also of great added value for developers in new construction projects. This applies to both PO (Private Development) projects and CPO (Collective Private Commissioning) projects. With our expertise and network, we can advise and guide you throughout the entire process. The competencies of these specialists lie both in the creative and commercial fields, as well as in the advisory process, the preparation phase, concept development, communication, and the eventual sale of a project. We can assist you in the following phases of the process:
Advice in the preparation phase
Living is something very personal. It closely aligns with one’s way of life, including personal preferences in styles, ambiance, family and life circ*mstances, and future expectations. In the preparation phase, we assess whether a plan or concept is distinctive and creative. In doing so, we critically examine the following questions:
- Does it meet the needs of the intended target group?
- How is the quality of the layout and distribution of the various housing types?
- Does this align with the consumer’s expectations?
- Does it contribute to the creation of a high-quality residential product and optimal marketability?
Target group analysis
As indicated, it starts with an analysis of the intended target group. We assess whether the number of suitable potential buyers is substantial enough. A clear definition of the target group is crucial for the further progress of the project.
Design analysis
In the design phase, we advise you from a market perspective on the floor plans, size of the homes, location, ambiance, and architectural vision for a site, including detailing and layout proposals. This way, we ensure that you can create homes that are marketable to the intended target group in the current market.
Pricing advice
For the different types of homes, we provide a well-founded pricing advice. This is based on the project plan, design analysis, the level of finish, in relation to the current housing market situation, and the timing of competing projects. This pricing advice is updated just before the sales launch.
Marketing and communication advice and guidance
Effective communication is essential for the smooth sale and good return on the new homes. The way we position the homes in the market, the timing, and the sequence play a significant role. Communication is also important, such as the image we want to project for the development and the homes. SEM, in collaboration with a communication agency, develops a communication or campaign plan at the project level and coordinates the execution of the plan.
Sale of the homes
Finally, we can coordinate and execute the sales process as a project sales manager. All focus, knowledge, and expertise are directed towards the smooth sale of your housing project. Sales activities include selling the homes, setting up an advertising campaign, managing the sales team, and ensuring a consistent level of information and service. If a model home has been completed, we can also staff and manage it as part of the sales process.
Second en overall opinion
If you want an external party to provide a second opinion on your project or if a project is not selling as expected, it is possible to have SEM conduct an analysis to evaluate the project’s potential from a different perspective. The advice aims to create new insights regarding the marketing and sale of the project, with the potential involvement of SEM as the sales agent.
Interested in SEM consultancy? Contact us!
If you are considering developing a new construction project in the Amsterdam region and need solid advice and guidance, please contact us! We are happy to assist you from the design phase through to the sale of the homes.
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020 740 0531
